Marketing Trends 2025
As we enter a new year, here are some of the trends to look out for and integrate into your marketing strategies for 2025:
As we enter a new year, here are some of the trends to look out for and integrate into your marketing strategies for 2025:
Artificial Intelligence
A topic which will continue to be much discussed and its importance will only increase from a marketing perspective, enabling better insights and freeing up time on automatable tasks as well as unlocking creativity and innovation. The challenge will continue to be finding the right balance between use of AI and conveying the human element to create brand authenticity.
Disruption to Search
The way social media channels are used is evolving quickly - they have become go-to search engines and important sales channels for some businesses. Thought and strategy should be given to these important channels to ensure they're well targeted with relevant messaging, and well aligned with your other marketing activities. Posts about your cats can work once in a while - 👉🏻 follow me on Instagram https://lnkd.in/eTiC79q2 - but ensure the tone and key messages match your marketing goals.
Sustainable Messaging
It should be a given in 2025 that this topic is not an 'add on' or 'nice to have', but core to the business and marketing strategy. Customers expect this from their suppliers and your marketing should clearly demonstrate your commitments and actions. A caution: consideration should be given to the way this is messaged to avoid greenwashing.
Hybrid Events
Trade shows and events are back in full swing! They continue to evolve to offer audiences a blend of in-person and virtual aspects to take the experience to the next level, increasing reach and engagement, allowing better networking measurement. Seminar programmes have become the central 'go to' when attending in person but are often put online afterwards.
Authenticity
Whilst you're juggling everything else, one more thing to think about is how your content comes across - is it authentic? Authenticity will build trust and a more emotional connection with your audience, to lock them into the brand. In general, as consumers, we easily become suspicious or turned off to brands that seem 'fake' and that don't understand or care about our needs. Audiences are inundated by information, so this will help your brand to stand out.
Trends are important from guiding a strategy suitable for target audiences, to developing products, solutions and services to meet market demands. They are imperative to keeping relevant to your customer and to staying ahead of your competitors by demonstrating that you understand needs and dynamics.
The above trends are 5 of many out there, which should be tailored to your strategy, depending on your market and customer - not all trends are suitable for all companies, so it’s not a copy paste. By listening to the market and understanding how your business can best meet and exceed needs, trends can be integrated to amplify your messaging.
For more information about marketing trends and how to integrate them into your strategy, get in touch below.